ASP.NET has a built in website template system called Master
Pages. The system offers a very flexible and easy to use solution
for managing the portion of a website that will be re-used on more
than one page of the site.
Most websites will use the same header, navigation and footer on
almost every page of the site. Master Pages provide a simple to
use, and simple to manage answer for this common problem. Master
pages are not the only option for this problem. Some developers
have taken the time to build their own templating system (usually
when using another development language that does not already have
one built-in like ASP.NET), and some web design software suites
include a template system. For example, Dreamweaver includes a
system called "Dreamweaver templates". ASP.NET Master pages work
similar to the Editable Regions in Dreamweaver
templates, but they offer a number of advantages.
- The master pages are integrated into the content pages at the
time of the user request. This means that unlike client side based
templates, you do not need to re-apply it to every content page
each time you change the master page.
- The ASP.NET Master Pages are much more flexible than most other
template systems. Among many other features, they allow for an
unlimited number of nested template levels and allow for default
content at each content region. While nesting is beyond the scope
of this article, it is actually quite simple to implement. I will
discuss how to specify default content below.
The template files in ASP.NET end with .master and are very
similar to a standard .aspx page in that they can contain the same
kind of page markup. The .master file will contain the code that
you want to reuse on multiple pages.
In the example below you will see the Site.master default markup
for a new Visual Studio Web Site. By default there are two
Content Place Holders defined with the
<asp:ContentPlaceHolder /> tags. The first
one is titled HeadContent and contains a single line of
default content. The second Content Place Holder is titled
MainContent and uses the shorter close tag notation since
we did not specify any default content for this region. Because the
templates are actually merged by the web server at the time of the
request, we need to include the runat="server"
parameter as well.

In the sample Content Page below we tell the
server that we want to use our Master Page by adding the
MasterPageFile="~/Site.Master" parameter in the
Page tag at the top. The Master Pages content will
now automatically be used on this page of the website and all we
need to do is optionally provide some custom content for our
Content Place Holders. We do this by using a
<asp:Content /> tag. The page below has
supplied content for both of our Content Place Holders. Notice how
the tags are matched to their proper corresponding Master Page tag
by the ContenPlaceHolderId parameter.

If we request the page from the web server, below is the
resulting HTML that is sent to the browser. The custom content was
automatically merged with the template content contained in the
Master Page, and then the ASP.Net Placeholder tags were stripped
out and finally the server would process any other server side
elements before sending the results to the client. Notice also that
setting the Title parameter in our content page
was still applied even though the title tag is actually outside of
any of our Content Place Holders. Any code behind files (.cs or
.vb) that are associated with the pages will get processed just
fine. Another nice feature is that you can even specify a code
behind file for your mast page that so that it can be used to
insert server code that you want to get processed on every
page.

Now if we decided we did not need to change the default content
that we have for the header in our HeadContent Place holder, we
would just omit specifying a corresponding asp:Content tag in our
content page. If you omit a placeholder region in your page the
server will then just use the default content from the master page
instead, like below.

This is especially nice if you decide to adfd a new Content
Region to a template after the site has already been published. You
do not have to go back and add that region to every page the uses
your template. Instead you would only need to update the pages
where you want to specify custom content in your new content
placeholder.
This article really just scratches the surface with what can be
done with master pages. However many sites do not need any more
complexity then this. Nested master page will come in handy when
you want to build a section of subpages, say recipes for example,
that will all have a very similar look, but still inherit from the
Main Master Page to inherit the site's header, footer, etc.